We walk across the story bridge with you! Need help in designing a story strategy for your organization? Or want us to use story science to craft a compelling message? We are here to help!
At Your Story Bag, we don’t have a one-story-fits-all kind of approach. We specialise in understanding your challenges & needs. We craft a storied approach that helps you apply storytelling principles to achieve your business / organizational goal.
“Rituparna comes with a strong background in journalism, where storytelling was at the heart of everything she did. With her passion for storytelling, coupled with her strong writing skills and a nose for digging out stories, I knew we had found the right “storyteller” to help HCL Tech with our story telling efforts! At HCL “Ideapreneurship” is the bedrock of the organization. We thrive on our employee success stories and it is these stories that make HCL what it is. We wanted to celebrate the stories at the organisational level, but the hurdle was how to tell them effectively without sounding preachy! We were looking for someone to draw out the stories at the grass-root level and help us polish and package them effectively. And so began a 3 month long journey of interviewing 100 HCL employees spread across the world. Rituparna wrote us the draft of the stories that have now been further polished and put together in a graphic novel. She has also written us succinct video scripts that are being put together as Video Stories. Her work for us has resulted in capability building of HCL’s marketing team on storytelling and a very successful pilot which gives us the confidence to further our story telling initiatives. I would strongly recommend Rituparna as a trusted business partner.”
Head of Partnership Solutions, Startups & Venture Capital @ Google India,
Ex VP & Head of Marketing @ HCL Technologies
Your Story Bag helped Save the Children give shape to a unique idea amidst a pandemic situation. The 6 part video series has now become a national module to engage with potential child champions and youth advocates across India. With YSB, we were quickly able to adapt the communications for online and wider consumption. We’re very excited to work with them again as the Dream Accelerator initiative develops further.
Head of Campaigns, Save the Children
For Ritu, reinventing, reimagining and thinking out of the box is second nature. So, engaging with her when Ahvaan Trust for education was working on SCERT Delhi’s Pre-Primary curriculum was an obvious choice. The curriculum for Nursery and Kindergarten needed creative stories that could integrate different concepts – like a story to teach letters that had elements of Maths included in it. She also created original phonic stories in English and Hindi. Ritu also trained the Ahvaan mentors who conducted sessions with government school teachers. From Ritu, the Ahvaan team learnt the art of creating stories, telling stories, bringing stories alive and ensuring there’s a generous amount of energy to keep the audience hooked!
Forever willing to extend herself, Ritu also got involved with the entrepreneurship curriculum that the Delhi government designed for classes 11 and 12.
Founder Director, Ahvaan Trust
A wonderful storyteller who keeps the audience spellbound. We had the opportunity to work on a project that involved recording textbook lessons being read out. Her approach was very professional, and the recordings reflected her skills and dedication.
Partner – Bharti Bhawan
Rituparna Ghosh has always been a storyteller par excellence and I well remember during my years at Accor when we actively thought of using the storytelling pedagogy to animate and bring alive our culture, Rituparna’s name to mind automatically.
Rituparna’s initial introductory engagement with us at Accor was in 2018 when she held a story telling session to our L&D team to bring alive what “Gender & Inclusion” meant in the organisation and how our ‘gender’ ended up stereotyping our behaviour.
After the success of the initial engagement, Rituparna worked with us to run a customised 2 days storytelling workshops for the L&D teams at Delhi and Hyderabad to help the L&D teams come up with their own stories to animate their own workshops.
Rituparna’s most ambitious project for Accor was on creating an ‘Onboarding Module’ to convey through a series of stories what our values and culture was to new employees. The module was live tested with the team and fresh recruits so that it was a readymade manual so to speak on how our teams could generate content for stories to facilitate dialogue and discussion. I remember one of the highlights of the onboarding module was the fictional story of GIRO the goose that we created based on the values that the brand aligns with.
What always impressed me about Rituparna was her passion for story-telling, ability to flesh out relevant content from the myriads of organisational literature she was inundated with to link it with what was sought to be impressed upon the target audience via original and compelling stories that would fascinate and involve the emotional fabric of the audience. Rituparna’s talent in bringing to life values and culture statements that hitherto were only on paper to a live demonstration of what it meant in flesh and blood was fascinating to witness and see unfurl.
Rituparna’s contribution to conveying the desired message through storytelling is an amazing asset that I would urge many organisations to sign up for!
Former, VP Talent & Culture, India & South Asia, Accor
We had a chance meeting with Rituparna of Your Story Bag, and it was instantly evident how much value she could bring to our communications work at WWF India. She challenged us to think in ways that we would not have thought possible: what a seasoned storyteller!! Ritu magically understands what works with the mature adult audience – and what formats and styles work best with the young teenage audience.
The highlight of her engagement with us was the storytelling workshop she conducted for our community of communicators. Sweeping in breadth yet eminently thought-provoking, insightful with such practical, pragmatic steps to remain actionable, the session was an absolute delight.
We see Ritu and Your Story Bag remaining a partner with WWF India as we take forward the mammoth task of building an active interest in our environment with a much wider audience in India. Impactfully engaging: that is her style!
Director Marketing, Communications & Fund-Raising – WWF India
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