Storytelling in Business

Using Stories to Communicate, Pitch, Lead or Do Business

What can Stories Do?

TRANSFORMING PEOPLE, TEAMS & ORGANISATIONS THROUGH STORYTELLING

  • Storytelling is set to be the most significant skill in the 21st century
  • Storytelling can be used for communication, team building, visioning, marketing , selling, social media and many other purposes. Storytelling can empower every cubicle in an organisation.
  • From the micro to the macro, effective storytelling empowers individuals to form powerful teams that work towards common organisational goals
  • Empowers individuals to tell powerful stories to Connect – Communicate – Convince through stories
  • The art of storytelling builds confidence and presentation skills.

YSB 3-C STRATEGY MAKING EVERY STORY WORK!

“The shortest distance between two people is a story” so says author Patti Nigh.

However, whatever the distance, people need bridges to cross over. People need a common space where they can connect with each other. Storytelling is one of the means to create that bridge.

The YSB 3-C Strategy is a step-by-step strategy designed to ensure that every story serves its purpose. Where stories are crafted or curated to Connect – Communicate & Convince for impact.

Glimpse of Our Work

What can Stories Do?

The world’s oldest form of communication, Storytelling within a business is a powerful tool.

At Your Story Bag, we specialise in:

Business Storytelling

Using Stories or Narrative Techniques to influence/inspire/impact business outcomes.

Organisational Storytelling

Using stories to create EX or Employee Experience!

Corporate Storytelling

Telling Strategic Stories to Impact Better Business everyday.

Data Storytelling

Make Data the Hero of your story! We help you communicate the business narrative, by blending storytelling and data visualisation using BI tools like Google's Locker Studio.

How do we do it?

The world’s oldest form of communication, Storytelling within a business is a powerful tool.

At Your Story Bag, we specialise in:

Story Strategy

Stories that will lead to your business objectives, goals & vision.

Training

Custom Modules to train your team in the Art & Science of Storytelling.

Group coaching – individual mentoring

Additional Support to help your team create & tell stories before they leap!

Story Consulting

We redesign / develop Storied content that your team can deliver.

Past Projects & Partnerships

Employee Onboarding

Creating a Storied Employee Experience as new employees join Accor. From interactive & engaging content, to creating new stories to convey organisational values, we redesigned their 145-slide PPT to a set of 12 captivating stories.

Storytelling for communication, marketing & fund raising

How does a not-for-profit tells stories to show impact, change and the need for it? Using Storytelling for Strategic Communication, Marketing & Fundraising activities.

Employer Branding

Using Storytelling to create a stellar Employer Brand. We gathered 100 stories of Ideapreneurs that were later retold in Graphic Novels.

Storytelling for communication & program facilitation

Using Storytelling for Program Facilitation and empowering Women Entrepreneurs to tell stories. We trained the team to gather stories & tell them for communication purposes.

Business Storytelling

Created a custom-designed Business Storytelling TOT for Flipkart

Engagement Models

NEEDS BASED

  • Cohort-based Training
  • Group Coaching
  • Individual Mentoring
  • Online – Offline Training
  • Access to YSB Learning Materials

 

ADDITIONS

Developed based on Needs

  • Access to YSB Learning Materials
  • Manuals / TTT Decks
  • Story Strategy
  • Story Consulting
  • Content Creation

About the Team

Rituparna Ghosh

Founder, Your Story Bag

You can describe her as a story digger, story charmer, story gatherer, story extractor, story spotter… Rituparna is anything but just a storyteller! An international storyteller and a TEDx speaker Rituparna is the Founder of Your Story Bag, a Storytelling, Training and Consulting company. She works with listeners, children, adults, organisations, not-for-profits and corporate helping them harness the power of stories.

A former television producer, turned storyteller, Rituparna believes that Storytelling will be the strongest currency in the world. Rituparna sees the world as an inter-connected network of shared stories. Through her work, Rituparna seeks to connect adults and children through storytelling.

She works actively in the education sector, working closely with educators and parents to bring stories in the classrooms, in homes and safe spaces for children. Rituparna also works with individuals, businesses, not-for-profits and corporates helping them harness the power of stories in their business, life and work. From using Stories to create stellar Employee Experiences, creating storied content for business and not-for-profits, to working with entrepreneurs to use stories to market, sell and build their enterprise, to enabling professionals and leaders to use storytelling to make presentations and pitch ideas, Rituparna brings together a diverse understanding of how stories work in the world today.

Rituparna has taught Storytelling and Children’s Literature in Delhi University for five years. She has developed the early years program for Delhi Government Schools, to teach English, Hindi, and monthly themes through stories. Recently, Rituparna has co-developed Storytelling as Pedagogy Manual for CBSE.

Animesh Kujur

Data Storytelling Lead

A Business Analyst, turned Storyteller, Animesh is reinventing his career post fatherhood! Animesh brings a combination of unique skills and competencies developed through rewarding career spread across Retail, Market Research, Rural Development, and Consulting firms. From TCS, to TESCO, to KPMG Animesh has handled data stories working closely with CEOs/ CFOs helping them take data-backed decisions. At Your Story Bag, he blends his past experience with data, excel sheets & business decisions with the Art & Science of Storytelling.

Follow the Sound of Our Stories

GOLPO: STORIES FROM AROUND THE WORLD

Stories that trigger conversations in the Classroom, Living Room & Boardroom

YSB NEWSLETTERS

Custom Newsletters for Businesses, Non-Profits & Professionals who want to learn the Art & Science of Storytelling

YSB LEARNING PORTAL

Choose from our range of self-paced courses, LIVE Programs & Custom Programs.

Raise an enquiry